BON JOVI's Answer to GRUNGE

The story of Bon Jovi's album 'Keep The Faith'



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Following two massive records, their commercial breakthrough Slippery When Wet (1986) and the highly anticipated follow-up New Jersey (1988), the band members were sick of each other and burnt out. Jon admitted to the New York Daily News that the band should’ve had a bigger break between Slippery When Wet and New Jersey. From 1983 to 1990, the band was largely living out of a suitcase, and some members went through divorces. They took some time off. During their time off, Jon recorded a solo record as did Ritchie Sambora.T here was always tension between Jon and Richie, not because they didn’t like each other, but due to competition between the two. Their manager at the time Doc McGhee remarked in Thank You and Good Night that it was a matter of proving how much each was worth.

Emilio Estevez had a new movie coming out Young Guns II in 1990 and approached Bon Jovi about using the song "Wanted Dead or Alive." The song had frequently been played on set in 1988 for the first movie. Instead, Jon suggested writing a song specifically for the movie called "Blaze of Glory." Jon also admitted in the Thank You and Good Night documentary that he wanted to prove to people that he didn’t need his bon jovi bandmates to have a successful hit. “Young Guns II” star Kiefer Sutherland said, “When Jon (Bon Jovi) joined the team for Young Guns 2, we were all eating hamburgers in a diner and Jon was scribbling on this napkin for, say, six minutes. He declared he’d written ‘Blaze of Glory’, which of course then went through the roof in the States. He later gave Emilio Estevez the napkin. We were munching burgers while he wrote a No. 1 song… Made us feel stupid.”Jon even made a cameo in the film.Bon Jovi’s solo album Blaze of Glory went to number 3 on the album charts with the title track hitting number 1 on the hot 100 chart. The question a lot of fans had was, what was the status of Bon Jovi? Even the members of the band weren’t sure of the status of the group. But
Bon Jovi reassembled in January of 1992.
It was a new beginning for the band as the group fired their accountants, managers, and agents. Their then manager Doc McGhee admitted in the band’s Thank You Goodnight documentary that around the time of "Blaze of Glory," he could sense a shift in Jon’s needs. One point of contention was Jon’s desire to get into acting and doing more movie soundtracks, something he disagreed with, telling him to stick with the band.. Instead of trying to work things out, McGhee let the band go, something he believes was a mistake.

Jon soon started Bon Jovi Management with the idea of protecting the band first. Their road manager, ran the whole thing. It also proved advantageous because the band didn’t have to pay out huge commissions to a manager, Jon told the LA Times: "The days of the big machine are over. The machine was getting too big and unnecessary. Things had to get more simple. It’s silly to act like this big superstar with tons of people working for you. I was simplifying my life in other ways, so I figured to do it on the business side too."

The band next needed to come back together and feel like one again - setting aside those old rivalries and hostilities. The band rented a house in the Virgin Islands—St. Thomas. No girlfriends or wives, it was just the band. Jon wanted to hire a psychotherapist who did corporate therapy—a guy named Lou. The idea was to have an intermediary with nothing to gain, unlike a manager, for everyone to talk openly in a safe place. It took some convincing, but eventually the rest of the band signed onto the idea. Making Keep the Faith was a more relaxed process with the band going back to their roots, spending time writing in Bon Jovi's basement. Later, they headed to Vancouver to work with Bob Rock, who had engineered and mixed their earlier albums Slippery When Wet and New Jersey. Rock remarked to an interviewer: The band was ready to push themselves and wanted to prove they were more than a pop-metal act. This time around focusing on creating a big, modern rock sound." It resulted in their first album in 4 years - keep the faith.