Southside: 808 Mafia Origin Story, Signing New Producers, New Producer Album, Working W/ Gherbo, Etc

Southside, one of the godfathers of modern Hip Hop, sat down with us and spoke on signing new producers, the 808 Mafia origin story, his relationship with TM88, Metro, and artists like G Herbo and Young Thug, and even teased an upcoming producer album!

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Timestamps:

00:00 - Producer politics, loops, origin story, formation of 808 Mafia
08:40 - Southside tag, goals back then vs now, how to get Southside attention
11:40 - Meeting people as a producer, signing Smatt, TooDope, working with Waka
16:16 - Studio Do’s and Don’ts, Polo G, “Monster” mixtape, 2015 era
21:55 - Relationship with GHerbo, “Swervo” album, Pyrex “Blood on the Hills”
25:30 - Relationship with Travis Scott, building valuable relationships with artists, producer + artist tapes
28:30 - Biggest hits, top 5 vsts, making melodies, experimenting with drums
31:51 - 808 Mafia siren, upcoming albums, Southside album
33:40 - Challenges as a producer, getting paid
37:20 - Advice for producers, doing better business, unreleased projects
39:04 - Linking with Hunxho, CEO Trayle
42:00 - Closing
42:40 - Deleted scenes

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