The REAL Story of So So Def Records | Jermaine Dupri, TLC, Xscape, Bow Wow, Kris Kross, Da Brat

What happened to So So Def? Join us as we take a look back at the iconic record label and its artists like Jermaine Dupri, Lil Bow Wow, Da Brat, Xscape, and Kris Kross.

In this video, we dive deep into So So Def, the iconic record label founded by Jermaine Dupri. From its golden years in the '90s and early 2000s to the challenges and changes that led to its decline, we explore the stories behind the label's biggest acts, including Kris Kross, Xscape, Da Brat, Bow Wow, and more. Discover the highs and lows, the artist conflicts, and the business decisions that shaped So So Def's journey. Whether you're a longtime fan or new to the label's legacy, this is the ultimate retrospective on what happened to So So Def. Don't forget to like, comment, and subscribe for more music history content!

TIMESTAMPS
0:00 Intro
0:30 JD's Beginnings
1:49 Meeting Kris Kross
2:47 Meeting Left Eye
6:40 Jump
8:45 So So Def
8:52 Xscape
10:20 Da Brat
12:10 Lil Bow Wow
14:31 Challenges
16:53 Reunion

#music #documentary #hiphop #xscape #jermainedupri #dabrat #bowwow #kriskross

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