How Sex Sells in Hip-Hop Culture | Rules to This Sh!t

Record companies have been using sex to sell hip-hop since its inception. Gender roles were limited to hardened men and sexy, sexual women. But those archetypes are beginning to change. Our cast discusses the old school versus the new school of gender norms in hip-hop.

As part of Complex's Get Money initiative, the eight-part series "Rules to This Sh*t" covers the trials and tribulations of embarking on a rap career, with words of wisdom from Common, N.O.R.E., Too $hort, the late Nipsey Hussle, and more.


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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.