By Hannah Dailey: 04/19/2024
As soon as the pop star's 16-track project dropped on midnight Friday (April 19), Swift made her very first post on Threads, Instagram's text-only counterpart which launched last year. At the same time, a mysterious two-hour countdown went live on her Instagram page, potentially ticking down to a new announcement or surprise coming at 2 a.m. ET.
The new countdown is sure to pique the interests of Swifties, who have noticed that the musician has seemingly been teasing the number 2 for weeks. Her Tortured Poets Spotify library installation in Los Angeles featured a peace-sign statuette, and Swift herself flashed two fingers on camera at the 2024 Grammnys when she first announced her new record. The clocks at the library pop-up and in her cryptic "Fortnight" music video announcement from earlier this week have all been set to 2 o'clock.
Only time will tell what 2 a.m. brings but in the meantime, Instagram and Threads have several other new features for Swifties to enjoy. Fans can now change their direct messagung backgrounds to visuals inspired by the Tortured Poets album artwork; plus, Threads users who share the singer's first poet will receive a custom "TTPD" badge on their profile, distinguishing them as bona fide Swifties.
Complete with 16 tracks, four bonus songs spread out across various deluxe versions and collaborations with Post Malone and Florence + The Machine, The Tortured Poets Department was one of the most anticipated releases of 2024. Swift took a break from her global Eras Tour to prepare for the album's release but will resume in the trek in May.
