1998 SPECIAL REPORT: "BAN GANGSTA RAP"

Before the late 1990s, gangsta rap, while a huge-selling genre, had been regarded as well outside of the pop mainstream, committed to representing the experience of the inner-city and not "selling out" to the pop charts. However, the rise of Bad Boy Records, propelled by the massive crossover success of Bad Boy head Sean "Puffy" Combs's 1997 ensemble album, No Way Out, on the heels of the media attention generated by the murders of 2Pac and The Notorious B.I.G., signaled a major stylistic change in gangsta rap (or as it is referred to on the East Coast, hardcore rap), as it morphed into a new subgenre of hip hop which would become even more commercially successful and popularly accepted.

The earlier, somewhat controversial crossover success enjoyed by popular gangsta rap songs like "Gin and Juice" gave way to gangsta rap's becoming a widely accepted staple on the pop charts in the late 1990s. For example, between the release of The Notorious B.I.G.'s debut album Ready to Die in 1994 and his follow-up, the posthumous Life After Death in 1997, his sound changed from a darker, tense production, with lyrics projecting desperation and paranoia, to a cleaner, more laid-back sound, fashioned for popular consumption (though the references to guns, drug dealing and life as a thug on the street remained).

R&B-styled hooks and instantly recognizable samples of well-known soul and pop songs from the 1970s and 1980s were the staples of this sound, which was showcased primarily in Sean "Puffy" Combs's latter-day production work for The Notorious B.I.G. ("Mo Money, Mo Problems"), Mase ("Feels So Good") and non-Bad Boy artists such as Jay-Z ("Can I Get A...") and Nas ("Street Dreams"). Also achieving similar levels of success with a similar sound at the same time as Bad Boy was Master P and his No Limit label in New Orleans, as well as the New Orleans upstart Cash Money label.[