How 50 Cent's $100M Vitaminwater Deal Changed the Hip-Hop Business

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From Dr. Dre and Beats by Dre to 50 Cent and Vitaminwater, product partnerships have transformed how hip-hop artists make money. Originally, the goal for these artists was to sell CDs. But it's largely the opposite today. While certain artists can profit from streaming, many leverage their platform to sell vinyl, merchandise, and other products.

In this interview from The Hustle Daily Show, Mark Dent and Drea Hudson talk to Dan Runcie, founder of Trapital, a media brand covering the economics of hip-hop. From the genre’s golden era to its future (hello, AI), they uncover the moves, trends, and cultural shifts that transformed hip-hop into a billion-dollar global commercial phenomenon. To watch the full interview, visit this link: https://youtu.be/polMGZ7IHlg.

To read Trapital's Culture Report 2022, visit this link: https://trapital.co/2023/09/13..../trapitals-culture-r

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A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Zachary Crockett, Juliet Bennett Rylah, Jacob Cohen, and Rob Litterst from The Hustle.