How Major Labels Discover Their Artists | Warner Music Head of A&R

How do the biggest labels in the business find the artists they work with?

Burstimo are joined by experienced A&R, Joe Kentish, who tells us how labels really work, where they scout their talent and how you can make yourself look more attractive as an artist.

Now working as Head of A&R at Warner Music, Joe has built a name for himself by breaking a number of artists, including, most recently, global popstar Dua Lipa - helping her on her way to over 60 million monthly listeners in just five years.

Joe’s Instagram: https://www.instagram.com/j2theizzoe/

00:00 Intro to Joe
06:51 What does an A&R actually do?
08:53 Artists NEED to be more productive than ever
12:13 What story are you telling?
19:42 Dua Lipa's road to 7.5 BILLION streams
26:56 Is it harder to break as a pop artist?
29:02 Who has the control? label or artist?
36:26 Finding success without a label
37:34 Labels have how many departments??
41:00 Are you aiming for the right career goal?

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We're a music marketing agency, working to ensure artists across the globe can promote their music effectively, securing fans, streams and followers. Learn how to grow your fanbase with modern marketing techniques used daily for artists at all levels in their career. Whether you're just about to release your debut song or you're a charting major label artist, our tips ensure every artist can get their music the exposure it deserves.

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