The BIGGEST Lesson About Music Publishing EXPOSED

In this clip of The Manager’s Playbook, Ray Daniels and I unpack the real difference between pop and urban splits and why the same work can mean wildly different paychecks.

We dive into a case study involving a triple platinum record and break down how much each contributor actually earned. From understanding producer and publishing cuts to the strategic realities of deal-making, this conversation is a must for anyone navigating the business side of music.

We also explore Lizzo’s early career moves, the identity challenges she faced, and why connecting with the right audience matters more than ever.

Simply put, a conversation like this doesn’t come cheap.

Timestamps:
00:00 Urban vs. Pop Splits
01:05 How a Triple Platinum Record Paid Out
03:56 Royalties & Real Music Math
05:47 Success = Reverse Engineering
08:59 First Time Meeting Lizzo
09:22 Identifying the Audience Gap
12:49 Beyoncé, Branding & Authenticity
16:34 Final Takeaways

The opinions shared by our guest are their own and do not necessarily reflect those of the host or The Manager’s Playbook.

Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply https://calendly.com/themanage....rsplaybook/1hourcons

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Host: Mauricio Ruiz
Executive Producer: Mauricio Ruiz
Director of Photography: Will Dobak
On Location Sound: Jesse Lopez
Editor: Max Carmona
Co-Editor: Mauricio Ruiz
Colourist: Max Carmona
Sound Engineer: Madeline Currie
Project Manager: Erica Kongvongxay
Marketing Coordinator: Melanie Letra-Frade
Production Company: 8 Til Faint

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