Why Music Videos Look Like Food Commercials | The Art Of Music

In March 2017, Kendrick Lamar's "Humble" video exploded on YouTube. But his music wasn't the only thing fans were talking about — hundreds of film enthusiasts were posting videos giving tips on how to achieve its specific camera-whipping effect on a lower budget. Music studios began hitting up Camera Control, the company that licensed robocams to the "Humble" project, for the real thing. From the end of the 1990s to the early 2000s, the music-video industry was in a slump, and robotic camera rigs, or cinebots, were used in mostly feature films and food commercials. However, when streaming took over a few years later, there was a new thirst for online video. And with this new wave of music technology came a new wave of repurposing camera technology. We talked to Camera Control owners Jason Rau and Simon Wakley to see how the cameras rose to popularity in the music-video scene and director of photography Tyler Weinberger to understand how the robocam is used on set.

MORE MUSIC CONTENT:
Why You Love The Sound Of Falsetto
https://youtu.be/dqOjQa4qD80
The Making Of Tyler The Creator's 'Earfquake'
https://youtu.be/_LE3CxVsQKI
Everything You Missed In Taylor Swift's 'The Man' Video
https://youtu.be/4X1eg9nWBug

------------------------------------------------------

#KendrickLamar #ArtOfMusic #Insider

Insider is great journalism about what passionate people actually want to know. That’s everything from news to food, celebrity to science, politics to sports and all the rest. It’s smart. It’s fearless. It’s fun. We push the boundaries of digital storytelling. Our mission is to inform and inspire.

Subscribe to our channel and visit us at: https://www.insider.com
Insider on Facebook: https://www.facebook.com/insider/
Insider on Instagram: https://www.instagram.com/insider/
Insider on Twitter: https://twitter.com/thisisinsider
Insider on Snapchat: https://www.snapchat.com/disco....ver/Insider/40209345
Insider on Amazon Prime: https://www.amazon.com/v/thisisinsider
Insider on TikTok: https://www.tiktok.com/@insider
Insider on Dailymotion: https://www.dailymotion.com/INSIDER

Why Music Videos Look Like Food Commercials | The Art Of Music